12 Questions To Answer Before You Create A Website
As with any marketing activity, before you rush into having your website built, you should know why you are doing it. Answering these following questions may help you clarify your objectives. 1. Have you conducted a thorough review of your competitors" websites to see what you like and what you don"t like? 2. Reality check: Given the kind of websites you like, do you really have the budget to achieve them or do you need to lower your expectations? (Custom designed websites range anywhere $AU4000 to $AU30, 000 depending on their functionality, and this doesn"t include professional copywriting) 3.
Is Your Website Missing These 5 Must Haves?
We invest so much hope into our website: hoping it will bring in new leads, hoping it will turn visitors into clients, hoping it will make our marketing easier. But hope isn't what will make your website live up to your expectations. Only time, good planning, and a few simple tricks will get the job done. Let's take a look at 5 essential 'must haves' and make sure your website isn't missing any of them! If it is, you can use this list as an easy template for getting the changes made, fast! Must Have #1 An opt-in box to collect your visitors' names and email addresses positioned at the TOP of your home page My home page is a great example of how to do this.
Web Design - Quick Navigation
Many web design professionals tend to forget that not every visitor will enter through the front door. There are millions of site pages that are effectively a dead end. These pages may have content, but absolutely no links to send the visitor back to the home page nor does the page provide a clue as to the purpose and function of the website. If a site visitor finds a link to your website through a search engine and lands on a page without navigation capabilities it is likely your site will be abandoned as they search for something more "complete". It is important that each page on your website feature a means of determining what your site is for, what you offer and how to get from one place to the next.
Web Design - Appealing to the Hunter
On an early fall morning a hunter quietly makes his way through the vegetation as he follows the trail of deer. He recognizes the signs and knows that if he is quiet enough he may see one of the elegant beasts. He passed some fine specimen of sagebrush along the way and even a few particularly nice cedar trees, but his mind was on his prey not the particular varieties of flora he encountered. Website Hunting Believe it or not the scenario above is very similar to the way many web consumers approach your website. Sure you may have some really nice things to say, but they are on the hunt for something specific and they don"t have time to read everything you place on your website.
How to Find A Reliable and Experience Graphic Designer?
If you're looking for a graphic designer that is both reliable and experienced and creates excellent graphics then keep reading this short article which will list a few key points from the above title. The first thing when looking for a graphic designer is to decide why you are looking for one in the first place whether you need just a custom ebook cover, a header graphic, logo, blog, or even a website template. Once you have decided why you need the graphic designer you then need to search for one on Google or maybe try asking your friends if they have any recommendations for any designers they have used in the past.
What Is An Ebook Cover And How Do I Go About Creating Them?
Basically an ebook cover is just a book cover but online it's called an ebook also known as a digital product which you can download from the net. The reason we need ebook covers are that on the net it makes the product or service you're selling more tangible which basically means that the value goes higher when you're showing a cover as people see the cover and think that it's a real product so automatically ebook covers add value to your products or services. We have all heard the saying don't judge a book by its cover, the fact of the matter is everybody does and that is why having high-quality ecovers on your website will produce more signups and also keep customers on your site for a longer period of time which will generate more sales for your business.
Web Templates - Always Customize And Do Search Engine Optimization!
Using a web site template to speed up the development of your web site is a great idea. Just make sure that you personalize it. Both your product or service, and basic Search Engine Optimization should be considered during the planning of any web site. And the best time for implementing good SEO is during the initial design stage. If you are using a custom web site template, always try and make enough changes to separate your site from others who may be using same professional web site template. Different colors, varied layout, different menus, all can help give your web site a different look and feel.
Web Design -- Set up a Media Room for Journalists Visiting Your Web Site
Watch your sales, event sign-ups, or membership subscriptions (or whatever you are selling) soar by offering an online Media Room on your web site to provide all the necessary easy-to-use copy and photos for the editors who are on a deadline. A journalist or an editor visiting this Media Room should find very little reason not to write a good story about your company, services or offerings. This Media Room should have not only all the copies of your previous Press Releases but should also suggest new story ideas. There must a list of interesting story ideas to hook the editors. But not only that, for each story idea, you must also offer the modular story ingredients to help an editor put together a story in a hurry, without committing any of her own resources.
Web Design -- Avoid Link Farms Like The Plague
Make sure your URL is not parked in a Link Farm. Periodically check the sites linking to you to make sure that your good name is not part of a "Link Farm." "Link Farms" are fake-content directory web sites that are set up just to provide links to one another and thus to artificially boost up their search rankings. If the search engines find your link in such a farm, even if you know nothing about it, your search ranking can be penalized. Question: who and why would anyone park your link in such a link farm? Answer: a business competitor or an adversary. There are two good ways to find those sites that are linked to yours.
Web Design -- Write A Press Release To Increase Your Web Site Traffic
A press release (PR) is one one the many tools available to you to draw more visitors to your web site. Granted, it is not a direct method since when someone comes across your press release and clicks on it she is taken not to your own web site but to the PR site where the release is listed. However since the release also has your links and web address, the interested reader can still find and visit your web site. With enough interesting press releases on the web containing your keywords, you can rest assured that surfers will eventually hit your release within the first page of search results.