Improving Your Landing Page
If you are looking for ways to convert more prospects into customers, improving your landing page or website will do it. The worst thing that can happen to an Internet Marketer it to have a prospect come to their landing page but not click on any of their website links. There are several ways to increase your merchant page click-through rates. These include writing effective headlines, proper use of text links, call-to-action phrases, solo links, and website readability & layout. In this article I will be discussing the headline.
The first thing your visitor will see when he arrives on your landing page is your headline. Once a visitor arrives on your landing page, you have been 5-10 seconds to grab his attention before he leaves. This is the purpose of your headline. There are many sites today that lose lots of sales simply because visitors do not know what the theme of the website is when they arrive.
Here is an example of a powerful headline:
"Are You Maximizing The Potential Of Your Landing page Traffic? If You Are Not Collecting Your Visitor Information You Are Literally Losing Thousands Of Dollars EVERY YEAR! Learn How Building An Opt-In List Can Increase Your Profits Up to 500%!"
There are 3 major components of this headline which make it so effective.
Component one - Ask a Question
Whenever you ask a question that is relevant to the reason your visitors are there in the first place you immediately grab their attention. They read the question, Are You Maximizing The Potential Of Your Website Traffic? Now they are enticed to read on. Always ask a question or make a statement that is captivating and relevant to your ad.
Component two - Provide Doubt or uncertainty
If You Are Not Collecting Visitor Information You are Literally Losing Thousands Of Dollars EVERY YEAR!
Now you are connecting with your visitor on an emotional level, they have some doubt and they are feeling that if they do not do something they may lose out.
Component three - Provide a Benefit
Tell them the purpose of your site and what they can expect to learn from it.
Learn How Building An Opt-In List Can Increase Your Profits Up to 500%!
It is very clear that you are going to learn about how "building an opt-in list" can help you increase your online profits. There are 3 parts to this example headline but the most important part of the headline is the benefit. Make it stand out.
http://www.squidoo.com/Howtolearnaffiliatemarketingfromhome
Source: http://ezinearticles.com/
Added: April 16, 2008
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