Three Money Online Core Principles
Traffic generating, list building, and sales copy writing are what I call the three core principles. Without them, you're no where figuratively speaking. Fortunately you don't have to be an expert at either principle to be successful. You should at least know what the three core principles are about. Experts are for hire and will work with you when commissioned to do so.
Before making a website with a name and graphics etc., you should begin a project by figuring out how to get targeted traffic. For most folk, targeted traffic with unique hits is the roughest part of online marketing. It encompasses being sensational then being sensational again every day. Paid Per Click (ppc) advertising is like instant traffic generation. You may also purchase hits from a broker. I prefer ppc rather than purchasing clicks. The reason is if I where to purchase hits, they would only be second hand traffic as apposed to fresh targeted interested people. Ppc advertising serves as a catalyst, if you will. It generates quick traffic to what ever specific direction you dictate.
The following is figuratively speaking. Once the blood stream of prospects are flowing through the website's heart by way of ppc, it gets prepared for the websites brain. In other words, prospects can initially go to your site from paid per click advertising. We don't want to waste such an initial blood stream of traffic, so we capture the visitors with an input form. This process is called "list building." Some of you may be running what you think of as successful ppc campaigns. You may have your prospects go directly to your affiliate link for a sale. Lets pause for a moment and think about when there is no sale. What happens? With out a capture form you lose the prospect, perhaps never to be in contact with you again. Our happy intelligent directive is to have list building on your web site. Have a place on your web site where people can sign up for your news letter , list or data base. You'll be able to stay in contact with people that way.
Sales copy is the brain that governs things. Actually sales copy is part of my number one principle(traffic generating) and number two principle (list building) as well. You'll need a creative enticing sales copy with all three principles. They should each be at different lengths. You should have a short headline in the first principle( ppc ad the traffic generator) then an enticing paragraph or so with bullets should be in the second principle ( capture page). When folk finally get to your third. principle ( main sales page), after being enticed by principles #1. & #2., you'll need a more powerful sales copy. It should be a bit longer in pitch. Let's say a full page with testimonies and a direct command to purchase. The direct command to purchase is merely "telling" folks to buy. The third principle is actually the main sales page with a longer pitch, testimonials, direct command to buy and credit card processor. The direct command to buy is merely saying at the end of the pitch, "Take out your credit card, enter your info and submit." You may use other words of course but, do not be shy when asking for money. There are several ways to make the request for money smooth," but don't be shy. That's basically the format. Now you have my three principles. I go into detail in my other writings.
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