Web Site Promotion
Promoting your website is vital to its ongoing success and essential to increase the traffic and get more visitors. No visitors, no sales. You may have the best designed website on the planet, but if none can find it, your website is no value.
Promoting your website is not only to bring visitors to your website. You need to develop unique and valuable content to make them stay longer and more importantly come back regularly. You have to develop content and optimize it for both your visitors but also for search engines. Search engines are always looking for pages with unique and rich content. The more valuable and optimized content you create, the more chances for your website pages to go up in search engines result pages or SERP.
Source of traffic
There are four main sources of traffic a website can receive. Search engines traffic also referred to organic or natural traffic is the most common source of traffic. When an Internet user makes a search on a search engine such as Google using a keyword, a number of result pages related to the keyword are returned. The most relevant website pages are listed first. Since the number of result pages generated could be thousands of pages, obviously users would not go into all those pages. They will look into the first and at most second or third page. If your website pages are not well optimized for a given keyword, chances are they will never show up in SERP.
The second source of traffic is referral. Having your website link on other website, especially high-quality sites, will increase referral traffic to your website but also and most importantly increase your website ranking in SERP which means more natural traffic. A combination of well optimized content and quality backlinks to your website will result in even higher ranking in SERP. To have your website link added to a website, you can ask other website owners to exchange link with them. You may start by looking first to those high-quality websites with high Google Page Rank (PR). The more high ranked websites who link to yours, the more traffic you will receive.
The third source of traffic a website can receive is direct access. Obviously, a website visitors retention depends on the content or service your website has. If a visitor likes your website content he or she will very likely add it to its bookmarks and will regularly start visiting it. The more attractive and unique content or a concept your website has, the more returning visitors you will have.
Fourth source of traffic is paid promotion by using advertising programs such as Google Adwords. It means that you have to pay a certain fixed amount to get visitors or pay per click (PPC) based on keywords. The more popular a keyword you select, the more you pay for. This kind of promotion is usually used for online stores or by product promoters and affiliates who need to get targeted visitors to sell their products and services. You should not use this type of promotion unless you want to promote a promote or service or to kick start your new website and get new visitors very quickly. With Google AdWords you can start seeing new visitors in the next 15 minutes.
How and where to promote your website
If your website is about anime, obviously the best place to promote your website is on other anime websites, forums and blogs. The more you promote your website the more visitors you will get.
But the most basic and natural way to promote your new website is to submit it to major search engines on the Internet such as Google, Yahoo, MSN, etc. Submitting your website to these search engines is free. You have to wait for few weeks and sometimes months to see their robots start crawling your website pages and add them to their databases, so someone who makes a search using a particular keyword related to your website can find your website in search results and click on your website link.
Conclusion
I think that before any new website owner starts worrying about how many visitors their website will receive and how they will get them, they should focus on building unique and high quality content. This will ensure the website will get a natural, steady and free traffic. In addition for the natural traffic, a good website will open large the door to other types of traffic when other website owners start by linking their website to yours or visitors who add your website link in other related forums and blogs.
By Tom http://www.webtemplatesfactory.com. You have full permission to reprint this article provided this box is kept unchanged.
Source: http://ezinearticles.com/
Added: April 15, 2008
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