4 Tips for Better Selling Copy
If you sell anything on the Web you'd probably like more sales... correct? Since your sales page is your salesperson it would only make sense to make sure it does the best possible selling job for you. Here are 4 Tips to improve any sales page...
Should You Really Give Away Your Best Ideas Up Front?
It's been said you should put your most closely held ideas first. However is this a valid idea? Yes! How come?
Because this establishes your expertise immediately and that separates you from the crowd. It also makes your credibility shine which is something you'd pay a big money for if you could purchase it.
Sow Questions in Your Customer's Head to Pique Interest
Our brains are made to answer questions. Notice how I asked a question in the above paragraph. The intent was to make this point but there was another reason too. If I said "Put your best foot forward" you'd unceremoniously tune out because you'd assumed what what I was going to say. By asking the question the reader didn't just go on but also continued looking for an answer. And that's something any author wants from a reader. But there's more...
Give Your Visitors a Ride
As copywriter Joe Sugarman explains, your copy should be a slippery slope for readers. Each part of the letter is designed to move the visitor to the next part until they reach the ultimate conclusion. Usually the order button where there is nothing left to do but buy. And no reason not to buy.
Every element is geared to help with the cause. Structure these elements so they make it easy for scanners to zip through your sales page but compelling enough to make them take notice. You also want to create curiosity and make your benefits stand out.
What Did You Expect?
Is it clear to anyone who lands on your page you want them to do? If not this could may hurt your conversion rate.
Too many sales pages never make it clear what they are selling much less what they expect out of the customer. What do you do?
Easy. Tell them what you want from them. If you want the sale ask for the sale. If you want the visitor to subscribe say so. It's okay to ask for both but be certain to focus your message on THE most important action you're seeking.
Offer compelling reasons in form of benefits as to why they should do what you want but don't beat around the bush - state what you want from the visitor.
By putting your best foot forward, sowing questions in reader's minds, giving them a ride and showing what you want them to do, you'll increase visitor response to your web page dramatically... and make a huge impact on your bottom line.
Andy Havens uses hard hitting copywrting tactics and testing for scientifically improved results for moderate to massive sales increases. Visit his blog to get your free report "5 Reasons Folks Flee from Your Website Like Extras in a Godzilla Movie" http://copytactics.com/blog
Source: http://ezinearticles.com/
Added: April 15, 2008
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