SEO - How to Spy on Your Competition Part 1
To properly determine how achievable you're keyphrases are you really have to research the competition. To reach number one spot on Google you will need to know what has to be done to beat the current holder of position one. This can be determined on a lot of factors and determining exactly what has to be done to beat them can be difficult. So where to you start? What things do you need to look out for and how do I find out the information I need? Below I will try to answer a few of these questions that will help you get on the right track for that number one spot on Google.
Back links
Back links can be a good indication how strong a website is, although it's the quality of links and not the quantity that is important. Also it will also depends on how many back links it has with anchor text for a specific keyphrase.
To determine how many back links a website has the best way that you can get an idea of this is to visit Yahoo. Once there type in the search bar: link: www.your competitiondomain.com Google isn't a good option here as Google will only tell you a percentage of the links a website has. This will now return the number of links that Yahoo has found that point to this website.
This is by no means exact, however will give you a good indication of the number of back links a website has. You will also notice that this will return the websites own pages so this has to be taken in to consideration. If you want to see the results without their own pages then type this into the address bar linkdomain: example.com -domain: example.com.
In anchor
Now to determine how many back links they have with your particular keyphrase that are contained in the anchor text. This means the clickable part of the link on the website that point to your competitor's domain. This is important to determining how strong they are for a particular keyphrase.
To research this you now have to visit Google and perform this query: allinanchor: your keyphrase here. This will return a list of the website that have the most anchor text links containing your keyphrase. This however this won't tell how many links they have but can give you an idea. There is however a way to better analysis this data but this needs an article of its own to explain.
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These things above are not by any means exact and there are a lot other factors that can affect your listings, however this will give you a good idea and get you started. More on this soon.
Author Jack Mack
Source: http://ezinearticles.com/
Added: October 5, 2008
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