Search Engine Optimization - Advanced Link Building Strategies
Link building involves commitment and persistence. This intricate, extensive and imperative task is essential in getting top rankings. Here's a list of strategies that you can do to build links to a website:
Web Directories
Web Directory submissions are an old tactic that still remains a productive and beneficial method of increasing search engine rankings. There are free directories and paid directories.
It is best when submitting to directories to include various anchor text keyword strings to increase the chances of several different keywords becoming optimized for high rankings.
Top Competition
Another strategic approach that always proves to be beneficial is to search the specific keyword rankings that you wish to optimize on all the major search engines. Then contact the site owners of the top ranked sites and request that they link to your site. An email or a direct phone call to the site owner can do the trick. It is also more beneficial to contact the actual owner of the site and not the webmaster since he will be extremely aware that you are their competitors.
Acquiring Competitors' Links
Another imperative approach is to make an extensive list of every site that is linking to your competitors. Then contact those site owners directly to request that they provide a link to your site. There are several methods to locate competitors' link such as:
1. Use the linkdomain:url.com or site:url.com function at Yahoo
2. Also on Yahoo, you can type in link:http://www.url.com
3. Use the link:url.com or site:url.com function at Microsoft Live
4. Type "url.com" or site:url.com at Google
There is also SEO software programs that will find your competitors links, but the methods listed below are usually the easiest and most efficient means.
Writing and Submitting Articles
Writing articles and press releases is also a great means of improving your site's keyword rankings. You can write articles about the site's specific subject matter and submit the articles to online article sites and directories. There are also sites like ezinearticles.com that will syndicate the articles to other websites, so the exposure becomes very extensive.
Blogging & Comments
Have a blog and participating in blogs is another great way to increase keyword rankings. Install blog software on the site you are optimizing and begin writing information that contains keywords and attracts the attention of others. You should never spam blog comments with ads or links because that is an unethical approach. The correct approach to benefiting from blogging is to ensure that you comment appropriately & wisely about the particular subject matter in the blog. This intelligent approach will also draw the attention of search engines and visitors to click on your link.
There is the chance that blog links will not get spidered because of NoFollow tags or other forms of link condoms. A little research should determine if a blog is an ideal candidate.
Unique Tools & Services
By contributing particular, pertinent free Internet tools or services on your site, you can produce the accumulation of links that are provided simply by the good will of others. If you site provides useful information, then other sites will have a good reason to provide a link to your site. Press Releases
Carefully written press releases can be a valuable resource used in the SEO arsenal. Search engines love press releases because they provide fresh content. Press releases will rank exceptionally well the first few days. Here are a few places to submit your press releases:
Free Press Release Services
PR.com promotion
PRWeb
24-7 Press Release
PR Leap
Inewswire
Press World
PR Newswire Direct
AddPR
PRFree
Rally Cry List
Paid Press Release Services
PRWeb SEP
Marketwire
Internet News Bureau
Bacon's PR Services
Enewsrelease PR manager
Press releases should be written well, especially if you are releasing important news or information, so it is always best to consider using a professional to write your press releases.
Another tactic to consider is to publish your articles and press releases on your own site, preferably using a blog CMS, and then bookmark all the articles using social bookmarking services and tag them with relevant keywords.
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2008 by Terry Dunford
Terry Dunford is the owner of American Creations of Maui. This business specializes in web design and development, graphic design, business marketing, search engine optimization, book publishing, book and article editing and publishing, and print design services. Terry has 4 years of College training in this field, and over 60 clients in Maui, Hawaii and more around the world. Terry owns and operates an online bookstore. Terry loves to write and is now giving back to the community by sharing his knowledge and experience to those who seek it.
Source: http://ezinearticles.com/
Added: May 2, 2008
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