Keyword Density - It Is Important
When you here the term Keyword Density you may wonder what it is? Keyword density is the number of times the keyword you selected to highlight on your web page has been used. It is important not to use a keyword over and over again but should appear in important places on your web page.
By repeating a keyword on every line or repeat it over and over again then your site may be rejected as a spam or artificial site.
As you may have already discovered keyword density is described as a percentage of your word content on a webpage or article.
Think of it this way you have a web page that you have written and it has 500 words on it, you use a keyword 25 times within the content of that page. Simply put the keyword density would be 500 divided by 25 which would equal to .05 or 5% of the page content.
Search engines acceptable standard for keyword density is between 3-5% so you will be recognized by the search engines. Try never to exceed the 5% limit.
The 5% rule should apply to each and ever page on your site. Not just the one where you have optimized the page for that specific keyword. The density relates to all products and services that you have on your site.
Ways to check the keyword density on your site:
When you are finished writing your copy for your page or article copy and paste the content into a word processor.
Within the word processor select the Word Count function in the word processor and write down the number of words on that page.
Go to the Find function and type in the keyword in the Find section and then in the Replace section type in the same word. If you use the same word your copy won't change.
Once the replace function is completed then you should have a count of the number of places the same word has been replaced. This gives you the number of times that keyword has been used on that specific page.
When you have the number of keywords on the page then you can calculate the keyword density for that word on your page.
So that's it quite simple but effective.
Enjoy.