Seo Updates And Components
When optimizing a site for search engine's perspective and keep human behaviors in focus, following components are essential. These points are critical to sites ability to be indexed and ranked by search engines bots.
Use quality text Sites that are marketed are not dependent on fancy graphics as much as they do on text they contain. Even for images and graphics place suitable text and display description or keywords associated with them as well.
Provide static text links Every page in your site should be accessible using a static text link.
Accessibility How your visitor or customer can access website and how easily a site deliver its contents successfully is regarded as accessibility. Following issue must be avoided in accessibility.
Broken Links There should be no broken links in your site. Broken links decrease ranking on search engines.
CSS Be careful and effectively use CSS guidelines as it may decrease readability of your site by search engine.
Forms, Frames and Scripts In order to keep your site accessible to search engines great care should be given to forms and scripts but its better not to use frames.
File Size and type Large files are usually not cached by search engine and also certain files like flash are also not entertained by bots.
Server, Speed and connectivity Poor selection of server and hosting services are not appreciated in ranks by search engines.
URLs, Title Tags & Meta Data Brief, relevant, compelling and accurate are key to successful rankings when effectively used.
Navigability There should be a hierarchy in the structure of the site. Poor navigability within your web site pages and links leads to lower ranks. Not many links should be provided on the pages.
Site Maps site maps are good idea to present navigability on your website and makes good impression on raking by search engine.
Keyword Density Keyword density means the ratio of keywords that you are using on a page. Search engines penalize for excessive and inappropriate keyword "stuffing." Nice density of keywords makes good impression on viewers also. When placing keywords on a page three issues you need to consider:
Words per page?
Relevancy of words per page?
Placement of words on the page?
Page Size Ideally, pages should be between 100 and 250 words. 250 words is about as many as a single monitor screen shows. Your visitors will have to scroll down to read the rest of the page if you publish longer pages.
Choosing Keywords You need to understand the selection of keyword that emphasize in your site in eyes of search engine. It plays a very important part in search engine optimization.
Duplicate Content Provide unique content and text on your pages. Avoid unnecessary details and duplication of content across pages on your site.
Google SEO updates play important role in maintaining the ranking of a site.
Source: http://ezinearticles.com/
Added: April 25, 2008