Page Ranking - How A Search Engine Works
Page ranking or where our web pages appear in the search engines is the most important factor if we are interested in online business or if we want to get visitors to our web sites. So, how do search engines work? Most of todays webmasters fail to analyze this question properly. We have thousands of search engines, the most important one today is Google. Each of them works on a special mathematical equation or algorithm which in most cases is kept secret to the general public. Webmasters spend months and even years trying to figure out the secret Google algorithm and how to rank better in the search results.
Mathematical equation of a search engine is not permanent, but is dynamic and ever changing. That is an absolute fact, because top search results are preliminary to the existence of a search engine. That means that even if we do figure out the exact Google algorithm and rank first for all of our websites and its content that doesn't mean our ranking will be permanent. When the algorithm is next updated, ranking of our pages may drop down to the unknown. So how do we get rid of this fear? How shall we construct our websites?
Page Ranking - How A Search Engine Works
We need to think of the internet as being one large library, where Google is the librarian, because that is what Google is. A medium which provides information we searched for in seconds. Google knows all those million books (websites) from the back of his head and suggests those that he believes are most relevant to your search (Google algorithm). Providing most suitable books depending on your interest is the librarians job and likewise Google searches the web for the keywords you have entered in the search box. Providing the searcher with most suitable websites is the search engines most important job. It does not matter where the page comes from or who wrote it.
Urban is the author of Page Ranking and publisher at Fraud Information Website.
Source: http://ezinearticles.com/
Added: April 21, 2008
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