Natural Search Engine Optimization - Mapping The Spiders Web

Periodically the Search Engines send out robots known as "crawlers", "bots" or "spiders" to analyze billions of web sites on the world wide web. Every spider tests a site to determine if it really is a website. Each search engine uses its own complex algorithm to measure authenticity, and to detect "tricks" that different webmasters use to fool the engines. Generally speaking, the engines look to see if the keywords that are identified on the web site are relevant to the site content.

More and more people use the Internet for primary shopping purposes. At Christmas time, it"s easier to get on the computer than it is to fight traffic jams in parking lots at the mall. More than half of purchases that are made on line originate from search engines.

Most search engine users do not go past the first 10 results. Only 8% will go deeper than the first three pages of results (30).

So, it"s important for you to protect your investment in your on-line business. You have invested in a custom web site and designed terrific functionality. Now you have an on-line store, and all it takes is customers! In the real world, location, location, location is the key to success. In the virtual world, your on-line business needs the information superhighway to bring customers to your site. To do that, you need to be visible on the search engines.

Your web site needs to be optimized. That means that the keywords which your future customers will use to find you (and they don"t know your name) must be integrated into the site. The site structure needs to include proper coding so the search engine spiders will identify your site as a real site. And you need to avoid certain types of gimmicks which will immediately cause the search engines to blackball your site for violating their rules.

Another point of concern is to avoid some of the technology that the search engine spiders cannot read: sites built in frames, for instance; too much flash, and dynamically generated pages, all present special challenges for search engine optimization.

In fact, if your site is constructed in frames, get rid of the frames before you try to do any optimization at all.

Indexing the site on the search engines is another essential step in making sure the search engines know to send you referrals. Monitoring your rankings in the site is another way to ensure your site is progressing to the top of the search engines. It"s a good idea to make sure that you are getting statistics from your hosting company that lets you know the details about the traffic visiting your site. Quantum physics has demonstrated that we affect whatever we pay attention to. Reading and analyzing your website statistics, both the hosting stats and the SEO stats is vital marketing information that will allow you to constantly improve your website, and build it into a powerful business that works around the clock for you.

The bottom line is that a properly optimized web site will be able to draw tons of traffic to your web site, and then you only have to put out the baskets to catch the business and turn it into a profitable bottom line.

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