How To Turn Impatience To Your Advantage



People are getting more and more busy. What does this mean? They become more attracted to instant gratification. What you can do is give it to them.

By optimizing your sales process so that their gratification is satisfied, you stand a higher chance of making the sale. People are becoming more and more distracted; they are chatting on IM services, listening to music, posting to forums, watching tv, hearing their parents argue...sometimes all at once.

This means making your sales process as quick as possible. Thrash out that flash movie that your visitors have to endure when they enter your website. Flash is so passe, and I know for a fact most visitors simply skip the flash movie, especially if they are busy, which more than likely they are. I know when I see a flash movie nowadays, it only serves to irritate me. People are no longer impressed by this gimmicky visuals.

The other trick is to simply to put in some hype in your sales process. This grabs the viewer's limited attention span. Hype works, although people say they hate it, believe me, they are attracted to hype. Hype gives thrills, it gives hope, and most of all, it gives instant gratification.

Don't talk in boring corporate language in your sales copy, unless you are serving a very senior clientele. Most people in their 20's and early 30's, won't go past your second sentence unless you talk in a conversational manner.

Give them what they want, and they will become your customers.

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02 Dec 2008 19:42:31

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