Should You Create Your Own Product or Refer an Affiliate Product? II

These people are the bane of internet marketers, though you only deal with them once if they are known to do this. You also get those who have genuinely not found the product to be useful to them. You then have to provide them with a refund, or, if the product is a tangible item, either pay for it to be returned to you or even provide a repair or a replacement.

How much simpler to leave all that to a merchant. By acting as an affiliate all you do is refer visitors to the merchant"s sales page and wait for them to send you the commission. The decision then becomes one of simple economics. Is all your hard work worth the return you are getting, or would you be better just selling somebody else"s product?

Additionally, you should take into consideration the fact that affiliate marketing can involve more than just the one product. You can refer one affiliate product after another, and also build up your own list by means of a landing page that offer your visitors something free in exchange for them filling in an opt-in form providing you with their name and address. You can build up a list to which you offer plenty more affiliate products, and increase your earnings substantially.

The decision could depend upon how unique your product is. If it is a new type of software that is going to make every internet marketer"s life easier and take the internet by storm, then you could make your fortune with it. If, however, it is just another ebook on internet marketing that is not providing anything new or earth-shattering, then perhaps you are best to stick to affiliate marketing.

The best advice you can get is to build up experience in marketing online through affiliate marketing. Get an idea of what sells and what does not. Some products that used to sell well are now oversold and redundant. Changes to search engine algorithms have rendered some software products useless. Many marketing systems are no longer black hat or white hat - just old hat.

Get this experience and then you will be in a better position to judge. Should you create your own product or refer an affiliate product? Decide later and stay with the affiliate product in the meantime.

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