Google Adwords - Global Marketing for a Few Cents - Part 1
Global advertising, for the masses.
Google Adwords can drive traffic from all around the world to your site, today and every day. As long as you're prepared to pay for the service.
If you get it right, Google Adwords is the best value, most targeted advertising your website could possibly wish to have. If however you don't set it up right, you could be spending money (possibly lots) on un-targeted traffic with low conversion rates for people registering at or buying from your site. Don't say we didn't warn you.
Google Adwords is a major part of the success equation of Internet marketing. With this article we'll go over the very basic basics of the system and what it means to you as someone who wants to promote their site to as many, relevant and interested people as possible.
The very basics...
When you do a search on Google, on the search results page you will see search results on the left of the page and a list of up to 8 adverts on the right hand side of the screen, these are Google Adwords adverts. People have written the ads and then bid on the search term (you have just searched for) to have their ad placed in the highest possible position on the right hand side of the screen. The more money someone bids, the higher and more visible the placement of their ad. You can bid from a few cents to $50+ per click.
Ford motor company can bid on terms related to car purchases such as 'ford cars', a car enthusiast can bid on other terms relating to cars such as 'vintage cars' and a car repair business can bid on 'car insurance claims'. This way, each company will have their ads on search results pages relevant to their business. As people search for information through Google, they have the choice to click on the ads instead of a standard search result on the left of the screen. When they click on an ad, Google gets paid by the advertiser.
This is called pay per click (PPC) advertising. If no one clicks on an advert then the advertiser does not have to pay anything. It really is performance related advertising.
And like many things, it is both an art and a science to get it working effectively. There have been many books written about Google Adwords and you can even become certified by Google as a Google Advertising Professional. It is now an industry in its own right.
Through the Google Adwords program, you can have your site advertised all over the world, 24 hours a day. Read part 2 of this series to find out all the other places Google Adwords adverts appear. Hint - millions of other websites.
Paul Hanson
The Internet Marketing Equation http://internetmarketingequation.blogspot.com/
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