Firefox - Additional Step In Web Browsing
With the introduction of the internet web browser Mozilla Firefox by the Mozilla Corporation in early 2003, Internet Explorer has had to gradually but painfully cede part of its market strong grounding to Mozilla Firefox browser. It is estimated that Firefox is progressively becoming attractive to an increasing number of internet users. Currently, approximately 20% of users actively using it as their preferred web browser.
In seeking to understand this phenomenon, it will suffice to ask whether this changing trend can be attributed to changes in consumer s preferences, or a question of aggressive competitive forces on the market terrain or better still, innovative strategic marketing that is working well for one but not for the other?
Before I launch a full-scale inquiry into these questions, a little diversion from the issues in contention in order to analyze the nature of this software and the operational technicalities upon which it is built, will serve a useful purpose. Before the Mozilla foundation adopted Firefox for its trademark, the corporation battled a series of legal and corporate injunctions. Through these challenging moments of its history, it was still engaged in the development of new versions of the web browser and incorporating innovations into existent ones.
As a web browser, most internet users can operate it on a variety of versions of the operating systems in use. Mozilla Firefox features are highly developed to provide the user a luxury of alternatives that includes among other things customized "add on" provision that enables the user to make a variety of additions to meet the user s specifications. The download manager component is a distinctive feature of the web browser.
Industry analyst in explaining the progressive trends witnessed by the level of patronage Mozilla Firefox has received within the short span of time; believe that, Mozilla Corporation rode on the shoulders of an extensive positive publicity campaign. At the time of its entry into the industry it was abundantly evident Internet Explorer was the dominant name in the industry. Furthermore, they were not oblivious of the fact that any attempt to catch up or overtake Internet Explorer was going to be an uphill task. With this in mind, their immediate priority was not to pursue a short-term agenda of achieving sudden rapid dominance. The reward of this seemingly gradualist policy approach to competitive market behavior adopted by Mozilla Corporation is the humble but impressive feat thus achieved.
The marketing engine of Mozilla Firefox is lubricated by a sustainable list of aggressive publicity activities. It must be stated that publicity that is not built on a solid reputation of quality is as good as nothing. The showcase campaign was not just a sheer act of obligatory corporate characteristics but a relay of a marketing policy hinged on the efficiency and reliability of Mozilla Firefox internet browser as opposed to the rest. A major innovative component of the campaign is that, it brought the public into the mainstream of the publicity activities. The interactive relationship engendered brought to the fore latent issues bordering on Firefox security lapses and general vulnerability questions.
Should this trend persist, then it cannot be disputed that Mozilla Firefox is on its way to catching a debut in the web browsing industry.
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