Ethics In Advertising
The Internet has quickly become a standard for navigating, advertising and selling information and executing various affairs on the Internet and Intranets. There was the growth in the amount of host computers from 1969 to 1996. The real, extraordinary growth took place in the 1990s. The general value of the Internet advertisement is greatly valued, for instance, hundreds of billions of dollars in 2002. Nevertheless it remains vague if figures show real online trade or just sales, which contain sending an email message or two. That is why, the Internet phenomenon is very significant and has already modified the way designers communicate, buy, advertise and do business. It should be stressed that this Internet revolution has changed and will continue to change the way designers sell their products.
The Internet as a new uninvestigated field opens new possibilities to market products and invents the way designers are advertising their projects. The Internet gives opportunities in several of the four well-known marketing P"s (Price, Promotion, Product, Place). The Internet is a new "unpredictable" way of distribution designer projects. It is also an impressive marketing communication and promotional tool of a designer. It is finally a useful marketing research tool as it helps a designer to find customers in a short time.
Another item concerning the Internet distribution is the kind of products that are sold well in this way. Really, according to this distribution channel it makes particular products 9for example, design projects) more significant than others to be sold via the Internet. The Internet is a good means for giving information concerning designer products and services, products that the customer will probably buy due to a good advertisement on this channel.
The Internet is a very attractive marketing tool with the possibility to customize design pages, as well as new promotional systems, giving designers the possibility of communication and promotion effectively by adapting to consumers" likings. Interactive traits of the Internet permit asking customers their likings, and then the designer can adapt product offers and promotions to these likings. It provides the effective recruit of new customers. Advancement can be targeted towards a customer"s particular interests and hobbies very easily. Besides, "web currency" assists effective advancements.
It is obvious from the above mentioned that Internet advertisement is a supplement to traditional one. A Web site does not replace the traditional advertisement, but improves the marketing program just in place. Summarizing, the Internet advertisement is an additional chance for designers, and surely it changes the rules of the game, but does not danger traditional advertisement. The Internet advertisement is closely connected with the Internet culture, with the code of ethics for a designer.
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