5 Tips for Improving Your Email Open Rates
Email marketing is all about communicating to your subscribers via email. However it is no good writing great emails if your subscribers are not even reading them. Because of this fact you will need to be sure that you have a high open rate. You want your subscribers to read your email not just send it to the trash bin. Here are some points to help you to do this:
1. Subject line: it is important to make this good. It needs to make your subscriber curious so that they will want to open your mail. Once they open it you have your chance to give them your message. Have you seen the mail you get from the various lists you belong to? Study them and see what they did to make you open their message. Put the person's name in the subject line and if you are sending out a newsletter put the newsletter name in the subject line.
2. Quality of the email: remember to make your emails good. Write them well and be sure they do not have any spelling mistakes. Above all make sure that they do not have any hype. This will encourage your subscribers to open mail that comes from you.
3. Personalizing your email: As mentioned remember to put your subscriber's name in the subject line. This will encourage them to open your email. Once opened you will want them to read it so try to personalize the email too.
4. Spam checking: spam filters can be set off by trigger words. Always check your mail before you send it. Some autoresponders offer this feature. It will save your mail from getting discarded before your subscriber even sees it.
5. Tracking open rates: This is very important. Make sure your autoresponder has this feature. It will only work with HTML emails. This tracking feature will also tell you which links in your email have been clicked. This is also useful as you can use this information to gage the amount of interest your subscribers have for certain products and services.
Studying your open rates is a vital part of your email campaign. With these few points you can easily tweak your emails to get a better open rate and response to your emails. Like all marketing campaigns you will need to check and track your campaigns carefully for maximum success.
Bills hammer Seahawks to open season - National Post
Boston Globe Bills hammer Seahawks to open season National Post, Canada - REUTERS Gary WiepertBuffalo Bills' Roscoe Parrish looks back after he returned a 64 yard punt return for a touchdown against the Seattle Seahawks during ... Bills vs Seahawks: Open Game Thread Seahawks open season as a sort of 'saving grace' What to look for as Seahawks get startedUS Open: Defeated Djokovic says Federer remains the man to beat - Bangkok Post
New York Times US Open : Defeated Djokovic says Federer remains the man to beat Bangkok Post, Thailand - 2, one of his wins coming in this year's Australian Open semis with Federer suffering the effects of glandular fever. "He's been very dominant in the last ... Video: Federer Beats Djokovic to Reach US Open Final Federer is set for his fifth consecutive US Open final (Keystone) Roger Federer storms into US Open final -Rice says she has "open" relationship with Iraq - Reuters
Canada.com Rice says she has " open " relationship with Iraq Reuters - By Sue Pleming RABAT (Reuters) - US Secretary of State Condoleezza Rice defended her administration's strategy in Iraq on Sunday and said she had an " open " ... Video: Preview: The War Within Rice says relationship with Iraq is ' open ,' won't address spying claim Bob Woodward profitably peels White House open again