Email Marketing Tip - Which One Is The Most Important?

Any successful Internet marketer knows that 'the money is in the list'. This phrase has been said so much that you might even get sick just at the thought of hearing it again.

There was even a saying that every person who is in your list is worth $1.

How true is this?

I don't know, except for the fact that I definitely agree that the more people there are in your list, the higher the potential for you to become richer.

However a successful email marketer needs to understand that not every list is created equal. In today's world where people are seeing countless advertisements all persuading them to buy something, simply sending out sales pitches through email to your lists is no longer effective.

Worse, your subscribers most likely treat them as disturbing.

In order to effectively build a list of faithful and happy subscribers who are ready to hand over their wallets to you willingly, you need to first build excellent relationships with them.

Selling is becoming more and more relationship-dependent.

So what is the most important email marketing tip?

Before I give away the answer, allow me to show you 4 powerful ways to build great relationships with your subscribers:

1. Give away valuable and useful content

Providing valuable and useful content for your subscribers for FREE is the easiest way to build fast, great relationships with them.

Of course the content you give away must be unique written by you, and not just some PLR (private label rights) articles or articles from article directories.

Your subscribers are not stupid, it's not a question of "will they know you took the articles from somewhere else"; it's a question of "when they will know".

By giving away valuable and useful content that your subscribers can use, you are actually branding yourself as the expert on the topic at hand. They will view you as someone who knows what he is talking about, and not just some sales guy wanting to rob them off their money.

2. Give away valuable and useful content on a consistent basis

Providing valuable and useful content once is not enough. You need to give away great content on a consistent basis.

Once per week is good. If you have more time, twice per week is even better.

One important thing to keep in mind is: it is always better to write a top-notch article full of benefits once per week, than to write 7 low quality articles per week.

You get the point.

3. Don't sell too much

Don't give sales pitches too often. People don't like to be sold, and they certainly dislike sales pitches.

If the only thing in the world you do to your list is sell and sell all the time, I can guarantee that your list will get smaller and smaller eventually. Your subscribers will start to unsubscribe from your list.

I'm not saying you can't send out sales pitches email at all, what I'm saying is do not do it too often. You can, of course, do some sales pitches every once in a while.

4. Interact with your subscribers

You may want to interact with your subscribers by asking them each month what questions they want answered. Of course, you can't possibly answer every single question by yourself.

One effective way to answer as much of their questions as possible is to allow your other subscribers to answer them.

There are three benefits in doing this:

- Those who asked the questions got their questions answered

- Those who answered the questions felt that they were appreciated since they were asked to contribute their expertise

- Those who did not ask questions nor participate in answering questions stayed happy as well because they got to learn something as well

Bottom line: everybody goes home happy.

List building can be really profitable if you know how to treat your subscribers well. However, if you start abusing them with sales pitches, you can be sure they will run away!

Treat your subscribers well, and your wallet will grow eventually.

So now you probably know that the most important email marketing tip is to build excellent relationships with your subscribers.

11 Oct 2008 22:39:52

Do-not-call registry fails to enthuse subscribers - Business Standard

TelecomTiger Do-not-call registry fails to enthuse subscribers Business Standard, India - According to the latest report by the Telecom Regulatory Authority of India (Trai), only around 18 million telephone subscribers out of the total subscriber ... Do Not Call Registry tastes limited success Trai says only 5 % of subscribers do not want to receive ... 10k telemarketers disconnected

More details: http://business-standard.com/india/storypage.php

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