Email Marketing in 2007



Email marketing has been in the past considered as the last method for product promotion but not anymore, thanks to skyrocketing online awareness and broadband penetration that has taken the internet to another dimension. More and more people across all ages and nationalities are coming to the internet and email has become for most of them a necessity. It is this growing number of online users that has drawn the attention of marketers all over the world who have been craving for new mediums with most of their conventional sources being either saturated or depleted.

The internet promises to be the medium of the future and if present conditions are any thing to be taken into consideration then more actions online are in the offing. The email is a person"s online mail box just as the conventional one and has more features and options than the conventional one and the fact that this mail box can be accessed no matter where you are makes it everybody"s necessity. Even before the penetration that we see today, email marketing did existed but based on different rules and criteria"s. At those times marketers would rather send the same message to thousands of addresses without knowing whether the recipients are interested or whether they will be ever read. The allied applications are technology was rather primitive and they had no other comparatively better choices but to initiate mass mailing like carpet bombing without knowing who is the target.

Then why should go for email marketing if that"s waste?

Gone are the days where you lacked the techniques and tools for email marketing and most importantly you can get quality and targeted addresses of people who are likely to respond positively. You can at least know what type of people and there preferences even though arriving at a sale is far more complex.

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11 Oct 2008 08:52:39

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