Secrets Of The Big Dogs - Alcoholic Ad Writing Tips

That subject line got your attention, right? And it really relates to what this article talks about. What is that? You need to learn how to motivate people to buy your stuff right now. And you do not have time to study and practice for years under some master of the mysterious craft of copywriting?

No problem, just write in the same manner that people who have had a few drinks, speak--no, not so many drinks that they are babbling incoherently, but enough so that they loosen up and let their emotions flow freely.

Remember that people buy based on emotion, not on reason and logic. So loosen up and speak from the heart. Use your own unique way of speaking; your own unique experience--your own unique story. Write like you are talking to a close friend.

You want to captivate people with your story: your hopes, and dreams, your failures, and successes. You want for them to identify with you and feel as if they are right there with you, experiencing the same things that you have.

Remember that your prospects are just like you. They are ordinary, living, breathing, feeling beings, with wants and needs. If you are like me, then what you need is not a lot of explanation, but some excellent examples. Well you don't have to look very hard to find killer copywriting.

The copywriting at the Secrets of the Big Dogs sales site has closed more than 80,000 ebook sales since March 24, 2001. And it continues to close lots of sales today! About 1000 copies are sold a month.

There is no mystery as to why this copywriting just keeps on closing sales. It perfectly illustrates the concept of Alcoholic Ad Writing. Stan Stuchinski doesn't hide his emotions--or his failures--he draws you into his story. Because he comes across as a very real person--just like you or me--his copy is hard not to believe!

But what is truly impressive is the copywriting in the actual ebook. It has resulted in the creation of an army of affiliates; and many of them sell the ebook itself! Don"t get me wrong, copywriting itself can"t sell an inferior product in the long run. The product or service and the copywriting must be top-notch to sell a product year after year.

If you are serious about learning how to write killer ads, then study the Secrets of the Big Dogs ebook like it is a copywriting manual. Although it wasn"t created for this purpose, I can"t think of a better example of the kind of copywriting style that you can quickly learn and use to dramatically increase the closing ratio of your email advertisements.

No, I am not telling you that you have to write like Stan Stuchinski (the author of the Secrets of the Big Dogs ebook) to write great advertisements. What I am saying is that you should "open" the sale with the same kind of emotions that Stan Stuchinski expresses at his sales site. I am talking about what it felt like to fail online and succeed online--or what it felt like to find out why you were failing online, and to discover how to change your situation. You get the idea? Don't leave the emotions out--pour them in!

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