Email Marketing Is Still Alive and Kicking
Email marketing is, as the name suggests, the use of email in marketing communications. It is an extremely powerful marketing tool and an essential and often overlooked tool for the successful affiliate.
The only way of using Email marketing in these days of CAN-SPAM is by using an Opt-in list. Although widely feared by some marketers and mocked by others as being toothless the CAN-SPAM act is a reminder that the government will get involved if it has to. Both as consumers and marketers we see that unsolicited bulk commercial email is unpleasant and costly.
For the individual marketer starting out I have to say the path to successful email marketing is not paved with exclamation marks. Writing in an Editorial style is recommended and according to Maria Veloso, a top Web copywritier, is proven to be more profitable than the overtly sales approach favoured by so many.
To get started with Email Marketing you first need to identify the purpose of your email marketing. Far more important than a particular sale on a particular day is the relationship you have with the individuals on your list.
If your email messages are relentlessly sales oriented then people are less likely to open them than if they are reliably helpful and friendly.
And if you think that is so much "blah", measure the results for yourself. One of the beauties of Email marketing is the ability to measure and track open rates and clicks.
Truly, this is scientific marketing
So although there are predictions of the death of email marketing it is still working very well in the hands of those who deliver real quality to the individuals on their list. The days of bulk unsolicited email are numbered. Industry giants such as Microsoft are working on methods to clear the world wide web of spam and it is to be hoped that countries around the world will cooperate.
All of us will win in this Spam free world. Internet Giants will no longer have their bandwidth dominated by spam; shoppers will be more trusting and honest marketers will get more sales once the spammers have been cleared away.
Alex Newell taught Information Technology in a Community College in London, UK for many years and is now teaching Newbies to Internet Business how to shorten their learning curve to make a living online Where Internet Newbies Learn To Earn
Visit http://www.newbie-on-the-net.com for more
Source: http://ezinearticles.com/
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