Adding Subtle Change To Your E-Commerce Business Plan
Shake it up baby! If you've been in business for a long time you know that change is inevitable. Your website was dynamic when you first created the home page. Your site was new, fresh and exciting and your visitors love it all. In the beginning you were updating your content daily, some of you even hourly, go ahead and admit it, it's OK.
We all break ground on our e-commerce endeavor with a gusto that is unparalleled or unprecedented by any other start up in history, or at least we think so. So what happened? Did the desire to succeed, to be the best on the web fade away? I encourage you to find it again and quick! Your competition is fierce, they have the desire you once had and they are putting in the time every day, every hour. They are trying harder than you to succeed. You know it's true and denial is very easy to hide behind. Don't let it happen to you. Keep fighting for your piece of the pie.
It not's hard so don't be intimidated by the thought of putting a little more effort into your daily routine. Little changes like fresh and clean images. Maybe create a few new categories to make it easier for your visitors to navigate your site. Personally, I like to change the header on my site with subtle changes. Little things like add another color, a news flash, or a "subscribe here" link.
Whatever you do to shake it up, you're effort will not go unnoticed. They might not say it but your visitors will be grateful. Maybe you'll notice an increase in traffic or maybe you'll see the length of a visitors stay increases. Whatever happens, the bottom line is you get that good feeling that you haven't stopped trying.
Good Luck!
Chuck LaPenta - Owner - Discount Electronics Store - http://www.lapantz4less.com
Source: http://ezinearticles.com/
Added: April 10, 2008
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