How To Write An Ebook That Sells!

Ebooks are great information products for you to make and sell! You don't have to have any software beyond a word processor, no microphones, no cameras. People like to buy ebooks, too. Especially if the book contains information they need and are willing to pay for. If you've never written an ebook to sell before (or even if you have), here are a few tips you'll want to keep in mind.

Tip #1: Before you even think about writing your ebook, do some research to see if the subject matter even sells. Let's say you want to write a book about hiking in the Great Smoky Mountains. Do people buy information about stuff like this over the Internet?

Google the main phrase that most seems to describe your book. For the hiking example, I would Google "hiking Great Smoky Mountains". I would also Google a few other phrases like "hiking in North Carolina", "hiking the Appalachian Trail", etc.

Take a look at both the paid results and the organic results. Especially take a look at the ads. Is anyone selling anything remotely similar to what you're thinking about?

Next go to Google's external keyword tool and see what your main phrases bring up. From this tool, you can't tell exactly how many searches there are, but you can tell if a keyword is being searched at all. WordTracker has a free tool you can use to tell you how many searches are done on your keyword phrase along with related phrases.

Tip #2: Once you decide the topic for your book is a go,...do not start writing yet! What the pro's do is to write the sales letter first. If you don't know how to write a sales letter, then go to Amazon and find a good book on the subject. Good sales letters tell the prospect what benefits he or she will get from buying the product. For ebooks, it's also good to list the table of contents, or at least a selection of your best chapters. You should write your sales letter to deliver what your market wants to buy. You discover this through the research you did in Tip #1.

Once you write your sales letter you're ready to tackle the book.

Tip #3: What I do at this point is to use my sales letter and outline my book. I write the table of contents first, then each chapter.

When you write your table of contents, don't make it hum-drum! Using the Smoky's example, don't title a chapter something like "Best short hiking trails in the Great Smokys," but something more colorful and eye-catching like "Best ways to lose yourself for half a day", or "Best ways to discover God," or something that will at least make your reader stop and think.

Once you get your table of contents written, then sit down, start at chapter one, and deliver the goods. Try to over deliver!

One of the great things about ebooks is they're dynamic. By that I mean you can include links in your text. Do so, if it's appropriate. In the Smoky Mountains' book, you could include a link to the website for North Carolina State Parks, for instance.

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12 Oct 2008 08:31:47

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