Amazing Box Covers

Box covers (sometimes known as "box shots") are graphic images that may appear on web sites, in advertisements and eBooks, which provide a 3D representation of an intangible non-physical product, such as a software, graphics, video or music download, a membership site, or a subscription to an ezine. Typically they represent the product as if it were in an actual box or book (although the latter type are often known as "eBook covers" or "eCovers").

Box covers may be used in title and copyright pages in eBooks, in splash and "about" screens in software, as well as in web pages and advertisements. In most of these examples, the box shots are used purely for illustrative purposes, but it is true that some people also like to use them for web site navigation - a customer may choose between multiple products by clicking on the corresponding box shot graphic.

With the help of good quality software, it's possible even for non-artists to create some truly amazing box covers with incredible ease. You can even, for example, incorporate shadows and reflections in your designs, resulting in images that are almost photorealistic.

Of course, the purpose of a box cover isn't to deceive customers into believing that the product is an actual physical product (even if some dishonest marketer were to try this, the customer would find them out as soon as they actually downloaded the product), but simply to represent the product in an attractive way. While the vast majority of customers are aware of this, I don't think it would hurt, to avoid any possibility of confusion, to include a clear notice in your order or download page (or even the footer of every page), stating that the box cover images are purely illustrative, the product is not a physical product, and is in fact delivered only as an Internet download.

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