What s In A Name? Everything!
In real estate it is location, location, location; for an online business a generic name pertaining to your product will more than likely drive traffic to you on a search. This makes sense to me and I have also seen it work quite nicely for folks selling foam mattresses for example.
What if you want to have word of mouth from satisfied customers or repeat customers? It be great if they could remember where they got the dress for their daughter and refer a customer your way? Sure.
You can have it both ways. Here is how I stumbled into my business name. You see I scrapbook and love nature. Having a son and grandson has incorporated "bugs" into many of my scrapbook pages. I put together a page one day that I set aside thinking to myself that if I was ever going to progress from my Ebay Store to my own site this is how I would want it to look. Over time I added scraps of this and that to the folder and one day when I had my last technical assistance call with ProStores pulled it out.
Sitting at my kitchen table I started laying out the bits and pieces I had compiled over the previous months. I was ready to make the move to find a developer to do graphics, an cart and open my business.
What on earth do I call it? Looking at the array of bugs, leaves, lettering, tags and colored paper it came to me, "Cute as a Bug." I had read the articles on making it more straight forward, but this fit even though it did not exactly state what it was. At that moment I added Boutique.
Alright! A saying I had heard all my life without knowing in Texas they add "..bug's ear" until later. Catchy! I liked it.
Months later after watching http:www.hittail.com traffic come through my site I realized something more. The adjective "cute" was driving natural traffic. People were searching "cute girls dresses" for instance. So rethink the generic title a bit. Not every flavor is vanilla is I found out.
Now I see "cute as a bug" on searches and I am glad I chose to go with my gut feeling on this one!
Mary Riggs is the Owner of Cute as a Bug Boutique in Hickory, NC Source: http://ezinearticles.com/
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