Why Is Page Rank so Important?

Most people accept that Google is the most important of the search engines when it comes to getting traffic, this is not to discount any of the others but when it comes to getting your site listed in the results pages, Google is the one you need to know about. Page Rank is one of Google's systems for raking a site. A high page rank will often mean that your site will be looked upon more favorably than a similar site with a lower page rank or PR. There are things you can do to increase this if you understand what they are looking for. A high PR is an indication to the search engines that your site is of quality, is relevant to the user and meets the at least the minimum requirements that Google is looking for. ...

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