The Future of Search Engines
Localization and context improvements in search engine rankings involves trying to better anticipate the person's needs. Google currently does this by offering the option to save search history and then offers up suggestions based on the statistics you have provided through Google history. The semantic web involves using a number of languages to improve the quality of indexing websites more accurately and quickly. Currently Yahoo is the only major search engine that uses Semantic Web protocols. The ability of Google to provide local search information based on the user's location settings is also an attempt to improve the localization of SERPS. ...
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