6 Steps For Managing Your Search Marketing Campaign
Your search marketing campaign is not a set it and forget it effort. To be effective, pay per click search marketing requires continual attention. Here are a few things you should be doing on a regular basis: Test your keywords. You should be constantly testing keywords and keyword phrases. Aim for a click-through rate around 4%. Aim for the most cost effective ad position. Paying for top placement isn't always necessary. You may get great click-throughs when you appear as the third or fourth ad. Test your placement and adjust your bids as necessary. Split test your landing pages. Test your headlines, your copy, your button placement, your call to action. ...
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