Latest Search Strategies
Buried in MarketingSherpa"s annual search survey is some very useful advice on how to use search engine optimization and pay-per-click tactics based on the input from 3271 active marketers. Here is my reading of the tea leaves. 1. You gotta do both to win. Invest in search engine optimization (CEO) and pay-per-click (PPC) to drive traffic to your site. Marketers are much happier with PPC now that they are getting the hang of it. SEO continues to be a cat-and-mouse game between search engine programmers and marketers. 2. The average investment is between 40 and 50 percent of budgets, for both b2c and b2b players. ...
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