Natural Search Engine Optimization - Mapping The Spiders Web
Periodically the Search Engines send out robots known as "crawlers", "bots" or "spiders" to analyze billions of web sites on the world wide web. Every spider tests a site to determine if it really is a website. Each search engine uses its own complex algorithm to measure authenticity, and to detect "tricks" that different webmasters use to fool the engines. Generally speaking, the engines look to see if the keywords that are identified on the web site are relevant to the site content. More and more people use the Internet for primary shopping purposes. At Christmas time, it"s easier to get on the computer than it is to fight traffic jams in parking lots at the mall. ...
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