Is It a Scam or Review? Internet Marketing in an Age of Mistrust
Reviews are a key factor for many people when they are deciding what to buy. But unfortunately, biased reviews are becoming increasingly common, so much so that it is difficult to find reviews that are not written by someone trying to argue that you should join their affiliate program or buy their product instead. These "reviewers" are really cloaked salespeople that use their "reviews" to argue that, unlike the rest, the program or product they are promoting is not a scam. There are even entire websites, supposedly devoted to reviewing and exposing internet scams, that are really just marketing tools to bash competitors programs and make certain programs seem better by comparison. ...
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