Between Web 2.0 and a Common Sense Web
The shelves are full of books about new and potentially revolutionary changes in the web that are transforming the global marketplace. Welcome to a new world where top down hierarchies no longer apply or are constantly being undercut and where one-way "push" marketing communication is being replaced by the "pull" of mass collaboration and peer production. Every organization must cope with these new realities in the competitive arena today and come to grips with what these changes mean to the survivability of their business. In 1999, Tim Berners-Lee, the inventor of the web, envisioned this as the coming Semantic Web, when he said: "I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web - the content, links, and transactions between people and computers. ...
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