Ethical Vs Deceptive Marketing
In the Online Marketing business it's all about getting your reader to either opt-in or buy. In an effort to get the reader to click through and take action, it is very important that the marketer use powerful and convincing words. It is not uncommon to see words like "unbelievable" and "phenomenal" or something along those lines in really great sales letters. After all, well written sales copy is what converts the reader into a customer. However, there are some marketers who only care about themselves and their sales and intentionally use hyped-up descriptions and add a lot of "fluff" just to sell off their products. ...
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