Web Branding: Coffee Drinking Checker Players
Unique selling points can be used to help understand web branding, but the essence of branding is always a much bigger picture. It"s only the best of "good starts" to define your selling points, but at the end of the day you are wanting to help consumers understand who you are as much they understand what you do. Think about it this way. At the end of your life when someone stands to give your eulogy do you want them to say, "Hey, he was really good at checkers and he was especially fond of coffee"? Of course not. Those things might describe certain points about you, but they don"t describe you. ...
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