Web Branding: Integrity Exposure
Ask twelve different marketing experts about web branding and you will likely receive twelve different answers. What may be most unusual is the fact that all of them could be right. Web branding is a way of presenting a face to your customers. Web branding draws from the heart of what you are doing as a business, why you are doing it, whom you are doing it for and how you intend to do it. Web branding may include a logo and positioning statement. These items will be viewed on virtually every page of your website, but will likely not be enough to show the heart of your business to consumers. ...
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