7 Ways to Have Fun Email Marketing
When you think of marketing via email, you probably think of the business aspects, including how it can improve your profitability. You may not think in terms of fun, but the fact is that marketing with email can be enjoyable both for you and for your readers, and the more fun you have with it, the better your results will be. 1. Build a persona. This doesn't mean that you should make up a character or be someone you're not. But create a persona of who you are as a marketer. If you have a tendency to be frank in your tone, and your name happens to be Bill, you could be "Wild Bill." If you're the best at a certain area, you could be the diva or the prince or the duke of whatever it is you do. ...
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