Lessons from Email Marketing - How Email Could Work to Get Campaigners Elected
Just another email to skip over. That's what comes to mind for many when emails from Presidential hopefuls fill their inboxes. And as the latest emails will likely not be read, they can't be doing any good for campaigners or voters While their efforts have succeeded in improving the effectiveness of the sign-up process and email wording, campaigners have not fully tackled the motivational element that is essential in successfully optimizing email marketing software - a difficulty easily overcome by examining techniques from the business community when constructing emails. What's in it for me? ...
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