How to Send Bulk Email
With my current business and the previous company I worked for, a large part of my time has been spent designing professional e-shots that are received by thousands of customers. In this article I am going to provide a few tips for both the designer and the marketeer, taken from my own experience and knowledge. From the designers point of view, the email must be attractive. You need to make the most boring, visually unappealing items look exciting. After all, the point of the e-mail is (in most cases) to entice the viewer to buy the item. Creativity is important. For example, you may be asked to advertise Sticky-Tack. ...
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