7 Essential Mobile Email Marketing Tips
Are you delivering your e-mail marketing messages to your customers' phones yet? If not, you'd better start thinking about it for at least two really good reasons: Mobile Provides One More Channel To Overcome Marketing Clutter First, your customers are increasingly becoming overwhelmed with marketing messages delivered to their regular e-mail accounts. Studies from Lyris and other e-mail marketing companies show: 1. An alarming amount of opt-in e-mails get sent to recipients' junk mail folders, and 2. People are so overwhelmed with even opt-in messages that they increasingly report them as spam without even realizing they opted in to start with. ...
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