Avoiding the Blacklists and Spam Folder

With the unparalleled rise of the internet and use of email in the last decade it is no surprise that email has become one of the most useful and effective tools for companies of all kinds to sell and market their products. Similar to its older brother "snail mail", businesses use email to contact interested customers and potential customers who have not expressed direct interest in the product or service they offer. Because of the monumental increase in junk or "spam" mail being sent to unsuspecting email addresses around the world, nearly all email servers have some layer of protection for their email clients so their inboxes are not being abused and filled up by unsolicited email. ...

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