Do Not Trick Your Customers With False Headlines
To increase the number of emails opened, many people try to trick their subscribers by providing catchy but misleading headlines. Their motive is to get the subscriber open and read the mail.The rationale behind this is based on the deduction that you would get more responses if more people open the mail. It is right in theory. But then there is a difference in motivation and interest. If somebody clicks your mail because he is interested in it, you would have higher response rate with more mails being opened. What would be happening if you dupe somebody to open your mail? He would exit the moment he finds that he is cheated or it is not what he was looking for. ...
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