Write Marketing Emails That Make More Money
Email is a great way to reach prospects and customers at a very low cost. The copy in your emails can make a big difference in whether you get a low response rate (1%) or a high one (up to 20%). Here are some tips for dramatically increasing the number of people who click through to Web site. Short subject lines work best. Too long and it gets cut off by your readers' browsers or email application. Try to keep it under 40 characters. Personalize the subject line. It increases open rates. People like to see their own names. And, they're more likely to open an email with their name in the subject line. ...
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