How to Write an Email Campaign That Sells III
A newsletter is a good format for a mass email to your list, since you can include a wide range of items that can change with each issue. That is far better than just sending a sales offer every now and again. People tend to stop opening sales letters after a while once they get to recognize your name, but if your email offers them something interesting each time, they will be more liable to open it. Something that has been found to be very effective in getting people to make a click, or fill in a form on an email, is if you provide your own postal address. They seem to have more confidence in somebody who is not hiding behind an email address. ...
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