Should You Charge? Or Give Your Cool Stuff Away For Free?
Authors rarely give their books away for free, and no wonder - their profit is found in marketing their information to a willing and eager market. Think of Law:If the market demands, the supply will sell. It doesn't matter if the demand is orchestrated by greedy businessmen trying to create a "consumer" based society* The same goes for cable TV, lots of newspapers and most magazines. But on the flip side - is it cost-effective to charge? Giving something away for free drastically increases the amount of people who want the product. People who don't even necessarily want the product can rationally deduce that accepting it hurts nothing - as long as it's free. ...
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