How to Find a Hot Clickbank Product

Clickbank sells over 10,000 products. So finding a hot Clickbank product is more difficult than just looking through their list of affiliate products and choosing one. You need to understand how to read Clickbank's product descriptions, and you need to be able to test the product without spending a lot of money doing so. Let's find out how to do this.

If you log onto Clickbank and click on their "Marketplace" link, you'll get a page where you can enter some parameters and search for products to sell. Once you do this and get the list of products, you see that Clickbank gives you some good information about each such as how much money you make per sale, the percent of the total sales price you make per sale, the percent of the product's total sales that are sold by affiliate, and then the product's "gravity", which is a number than indicates if a product is sold by a lot of affiliates, or a few. (The idea being if a lot of affiliates are selling the product, then it must be good!)

What kind of product should you choose? Personally, I like the products with more gravity. These are called "high gravity" products. I like the fact that there are a lot of other affiliates making money on a product. The Internet is huge! There's usually plenty of room for everybody.

Other than that, I try to chose products in areas that I'm actually interested in, and that I've had success with before. I've had a lot of success with alternative medicine sites, for instance. I've never been much interested in things like reverse phone number look ups (although quite frankly, I probably should be).

So, you can use the information given to you by Clickbank and chose what might be a hot product. You won't know, however, until you do two more things:

  • Market research
  • A market test.

Before you jump in and start building your website, you need to take a look at the marketplace. You do this through Google. Just Google some good keywords for your product and see what the results are. You especially want to pay attention to two things:

  • The paid ads, and
  • If there are any Web 2.0 type sites being used as platforms.

The paid ads tell you a lot about your competition. So do the Web 2.0 platform sites-Squidoo, Hubpages, etc. Savvy marketers use these to test markets.

And that's exactly the last thing you need to do. Use Squidoo, Hubpages, or some other Web 2.0 platform to create your first site. Think of this as a test site. Write some content, put in your affiliate link, then publish it! While you're at it, write a few articles with links back to your site to give it some muscle in the search engine results.

Next, kick back and watch the numbers roll in. Get at least 30 click-throughs to your affiliate sales page before you decide to either build a real web page around this product, or pull the plug and move on to something else.

When you get good at it, you can do this whole process in an hour or two. In a week you can have twenty or so test sites running. Keep the winners, dump the losers.

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12 Oct 2008 03:04:08

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