Do You Think Yahoo s Release Of OnePlace Will Increase Mircosoft s Bid For Yahoo?
With Microsoft breathing down Yahoo's neck with its $41 billion takeover bid, the company has release an application that was three years in the making. Yahoo's OnePlace is meant to make your mobile internet experience much easier with smart linking and better presentation with web information. Is this mobile internet application Yahoo's last grasp before Microsoft takes over the company?
The new application in itself is a great product that will make cell phones much easier but was the stalling of a Microsoft acquisition based on this great project? If so I believe it was worth it because the application is an impressive one that will also impress Yahoo's already 600 million mobile users and with future advertising deals could lead to 750 million Yahoo mobile users when the application comes out. This would increase the value of the company and perhaps Microsoft's bid for the company.
Currently Yahoo is feverishly looking for alternatives to Microsoft's advances such as deals with Time Warner's AOL and News Corp. while also extending the deadline of a possible proxy contest between Yahoo and Microsoft that would decide which direction Yahoo would go. This not only gives Yahoo a chance to explore other options and but also gives Yahoo a chance to increase their market value by making money from the OnePlace mobile internet application and by applying other strategies.
Is Yahoo really doing all of this just to spice up Microsoft's current bid? This seems to be a possible reason for Yahoo's stance for more time to increase its market value. The potential 750 million mobile customers that Microsoft can potentially get is quite a compelling statistic, not to mention the 500 million users that Yahoo.com has around the world. This will help Microsoft's efforts to take on Google's immense presence in the business.
Currently Google is heads over heals ahead on Microsoft's Live Search and Ad Center. Google brings in much more money from its operations in comparison to Microsoft's operations in terms of market share and profits from each company's bread and butter operations.
Now Google is opening up the internet and creating applications that are just like Microsoft's office but are free and easily accessible for people on the web. What Google is doing is taking the next step in their projection that the Internet is a source that is readily available to everyone like water, while maintain its dominance in internet advertising and searches. If Microsoft with its third most used search engine were to manage to acquire Yahoo with its second most used search engine, it will still be behind Google in searches and internet advertising.
At the moment Microsoft's operating systems such as XP and Vista and its office suite applications still dominate the market in their own respects and come in nearly every new computer that is in the market today. Yet as the future of computing comes in with kids in their dippers creating their own websites, computers will just be offered as hardware to process every application needed directly from the web. The computers will possibly start with a prompt to choose which internet provider you want and from there you can download free or inexpensive operating systems and office suite software.
Microsoft sees the future ahead also and knows that it needs to get a bigger presence on the web. Software has become easier to download from the web and that also looks to become faster in the future. It really has become imperative for Microsoft to get into internet searches and advertising more as almost everything needed to run computer or a mobile device can potentially be downloaded from the web free of charge or very inexpensively.