10 Plus One Key Tips For a Profitable Sales Mailer
1. WRITE A LIST OF FEATURES AND BENEFITS. This is the easiest way to get yourself moving. This throws out procrastination, writers block and any other lame excuse. Be determined to make this the most profitable sales mailer you haven ever written Retrieve two 3 x 5 cards. On the first write 1 to 6 downward. After each number write a prime feature about your product.. Number your 2nd file card likewise. On this one write the corresponding benefit your client will benefit by owning your product. Now using a marker renumber the cards in the order from top benefit down.
2. WHY SHOULD THE READER BUY YOUR PRODUCT. Get another file card and write down five emotional phrases that hit your prospect direct in the heart or stomach. Could be "greed of missing out on fantastic price", "fear that not buyer could cause financial loss", "wants to improve self image" and hundreds similar.
3. WRITING THE AWARD WINNING HEADLINE. Over 70% of profitable sales mailers result from a dazzling headline. It should always intrigue your prospect with a fresh unique benefit too good to be true. Look in the grocery store while check out at the tabloid headline, see how they jolt your emotions. In fact write down a few that really make you want to read on. Now on the 4th file card write 4 irresistible sounding headlines about your product.
4. THINK BRIEF AND TO THE POINT. The most profitable sales mailers consistently are written entirely from your readers point of interest. Therefore your sales message should NEVER use your company's logo. Leave plenty of "white space" to make it easier for your prospect to read on. Unless your intended graphic is so outstanding leave it off. Remember when you now start writing that two different type styles is the limit.
5. PUT YOUR LOOKS ON YOUR SALES MAILER. Looks count heavily. If your sales message looks boring, it probably looks boring. Here's your chance to make your writing teacher jump in her grave. Short sentences and even phrases rule. A set of bulleted points can rivet your reader right between his eyes inducing him to read on.
6. FORGET THE INITIAL MISTAKES. You will get lost if your stop to make spelling and grammatical error corrections. Even forget about rewriting a sentence. Tell yourself you are going to reward yourself only if you get your sales mailer done within 45 minutes.
7, WRITE A P.S. At then end of your writing ALWAYS write a P.S. Even if your sales piece gets tossed in the trash, chances are the headline and P.S. will have been read.
8. TREAT YOURSELF AND RELAX. You do not yet have a profitable sales mailer but you will if you just set it a side for now. Ah, set it aside means until the era of a new day begins.
9. AN OPTION. Print out two copies of your sales message. Have two friends take exactly five minutes to scribble any changes they think would make your piece better. Remember they are not $1,500 a letter pros, but they might give you an extra bit of sparkle you never thought of.
10. REWRITE YOUR SALES MESSAGE. You will be amazed at how weak your first attempt sounded. Add at least 3 real thunder striking adjectives to attack and fire up your prospects emotions.
11. REWRITE YOUR SALES MESSAGE AGAIN. To make a profitable sales mailer even better, rewrite it again. Remember this final copy must be twice as stimulating as your original draft. That is if you want double the response. Try to remove any excess referring to your or the company, and stick to the product benefits.
Allow 7 to 10 days to achieve the ultimate in maximum profits your sales message can achieve. A simply way to do this is to get out the dusty monopoly set, and temporarily raid the $500 bills. After the first draft, when you print out the revised copy paper clip that $500 bill to it. Each revision receives another $500 to it. When the results come in, you will see that using $500 bills were too low.
Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is. The website address is http://www.agentsinsurancemarketing.com Check out right now the abundance of 100 captivating and stimulating articles.
Source: http://ezinearticles.com/
Added: June 23, 2008
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