Effective Handling of Sales Objections

When it comes to closing more sales, objections are fantastic! Yes you heard me correctly, objections are at the key to the rush for any sales professional. If and when a prospect raises an objection in a sales call, what it really means is that they are listening to you and are possibly interested in buying from you, once you have answered their questions and allowed them to justify making the purchase.

If this happens welcome it with open arms! It is a signal that you need to go back and find out exactly what they want, get their questions answered and get the order signed. They are already listening to you.

If you need to clarify what has been covered so far ask them,'You told me that. (state what they have told you so far).. Is that right?' If you get a no find out the correct answer, if yes, move on as it was not an objection but a smoke screen to delay placing the order.

In sales price is never just the one issue to stop the sale. Consider their budget, but always allow the client to see what value you add to them and the sale can be achieved. If you can show your prospect how your product or service will add value, solve a problem or make their life better in ways they expressed as potential issues for them to you, you can get the order.

Another area key to closing the sale is that you have built the right rapport, simply put, if someone doesn't know, like and trust you, you will never get the order from them no matter how much value you show them!

A key area when fact finding is to establish your clients budget and show them the value of your product and services with the benefits and uniqueness to them. no reason to waste your time or the client's if their budget is far less than the cost of your product or service. If that is the case move on and find a new customer.

Possible phrases that crop up as objections. I want to think it over, I want to check with more suppliers ,Your price is too high, I have to speak with my partner, I'm happy with my current supplier ,We've spent our annual budget, Get back to me in 6 months

Remember most of these phrases are delay tactics, they give the buyer more thinking time, or they are just excuses in the main! You will normally hear a selection of these excuses, when you haven't qualified the prospect enough, you haven't got great rapport so they like and trust what you are telling them. Look at whether have found out a real need from them yet or consider if your presentation skills are too weak and need polishing before the next time, your belief in what you're promoting may not be convincing enough.

For future reference, identify all possible objections write them down and have an answer ready to address them. Think of all the possible excuses a client could make to stop ordering from you?

A final point- there is power in the word No - No is good, no sometimes means no not now, every no is closer to the next yes, don't take no's personally this is business, It usually takes around 7 no's before sale is made. Each no moves you closer to the sale.

11 Oct 2008 02:12:22

Measure One Objections - KFYR-TV

KFYR-TV Measure One Objections KFYR-TV, ND - Not only do North Dakotans pay for gas and oil, they also profit from it. But how much the state should save of those revenues and how much it should spend ...

More details: http://kfyrtv.com/News_Stories.asp

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