Why The Google Adsense And Adword Business Model Will Eventually Fail

As Google Adwords and Google Adsense becomes more mainstream, the rate of fraud from self-clicking (commonly called Google-bation), and click-draining (clicking on competitors ads), will increase exponentially. The problem is that the electronic antichrist has an obvious conflict of interest in eliminating fraud. Like most web site owners running Google Adsense, you probably are tempted to just "test" ads to make sure all the html you have embedded on your site is working. In some markets these little "tests" can reward the web site owner over $20 per click. Drugs, bank loans and obesity cures pay pretty well I'm told.

It Was Obvious To The Three Of Us, That He Knew Absolutely Nothing About Communication

Here was a man, recently hired at great expense from, literally the largest agency group in the world, now working for one of the world"s largest clients - on a global assignment! We had just completed analysing the results from an interactive programme we had recently produced for this company. The results were, to say the least, staggering. At one of the initial presentations on the research, one of the most senior executives, representing this client said, "We spend millions of pounds just to hold our share of market, yet look at what this small investment in this form of interaction has produced!

GSA - General Services Administration

GSA (General Services Administration) a direct vendor for the US Government General Services Administration is the direct contact to become a vendor for the U.S. government. The General Services Administration is like the business manager or purchasing agent for the US government. The GSA has a protocol to follow in order to become a pre-approved vendor to sell products and services to the US Government. Contracts or "schedules" as the GSA would call it have to be approved before services can be rendered. An example of a government contract or schedule would be a 70 gsa contract. A GSA Schedule 70 contracts include all types of US Government IT contracts from IT products and Professional Services to Software Sales and IT Classroom Training.

Promotional Concepts - Utilize Promotional Products for Unforgettable Events

Promotional products are a necessity for a memorable function. They can be used to build up publicity for the event, to reinforce the theme of the event, and to help your guests remember the event for years to come! Perhaps you have a list of to do"s for your event that you have almost completed. You have been planning and organizing for weeks, months, or even all year - but if you haven"t included some promotional product in your list, you have set yourself up to miss a huge opportunity. Don"t you want your event, and more importantly, your company, to be remembered? What better way for your customers to remember your company than with a promotional product gift from an incredible event where they had a wonderful time?

Is Advertising Dead...I Don t Think So

However it sure seems that way, at least in my life as a consumer. I rarely click on a Web page banner, I assiduously avoid ads in most consumer publications. I most certainly do other things during the TV commercial break. Newspapers, magazines and television are also facing the assault from technology. The gist of all this is simple, persuasive and unavoidable. Interactivity, the hallmark of computing technology, fundamentally calls into question the viability of a model based on being able to force people to watch, listen, and read, advertising. The real problem I think is that our entire system for valuing advertising is completely wrong.

What Goes Around Comes Around

This weeks issue of Marketing is, as they proudly announce, their 75th Anniversary Issue. So I eagerly grabbed it hoping that it was going to reveal not only the past history of Marketing and Advertising in England but, and to me, more importantly, the exciting future that lays ahead. Was I ever wrong! There was not one mention of the word "communication", despite the fact that, in my opinion, successful communication is what marketing is all about. Rather there was a self-congratulatory note, like the headline to one article "Changing Times, lasting truths." Which said, basically, "The advertising industry has changed enormously in 45 years.

Oh No...Not Again...Not That Dreadful Subliminal Myth Yet Again

The Times of London, very recently, carried that old hoary story "Subliminal advertising may work, but only if your paying attention" I do wish that somebody would put an end to one of the great advertising myths of the twentieth century. The Times then chose to editorialise about a non-running story, "Smoke Signal Puffs. The real news of how to pass secret advertisements and influence people." The fact of the matters is that the whole story of subliminal advertising first broke in America, two enterprising young men dreamt up the scheme, however the word "dreamt" is the key to the whole myth.

Hey They Don t Rush Into Change Too Fast

... the old model of Client-Product-Advertisement- (Old) Media wasn"t so bad! Advertising Agencies, having practically ruined a nearly perfect marketing communications system, are now trying to lure their Clients onto a totally unproven communications system... the Web! It would appear that all that glistens is NOT gold. The Internet Advertising Bureau boasts about record online ad spend, however we must remember that that the bulk of these monies are spent on "search". Just remember "Search" is not advertising. Take a look at IAB figures, just under 60% of what it calls "advertising" are in fact search.

Discover Why We Think David Beckham Should Concentrate On Football

We must change the way we think about marketing, it is no longer, if it has ever been, business-to-consumer but consumer-to-consumer. This means recognizing that your most important relationship is not between the company and the brand and any given consumer, but between the latter and other individuals. What happens in real life is what matters to or between them. Marketers should focus on creating social meaning and social utility-things that help real world social interaction or support the group"s interests-rather than forcing meaning on individuals through brain washing or bribery. Products or services could be devised to be interesting enough to become talked about in the first place.

Predicting Marketing s Future At The Dawn Of The Age Of E-Commerce

This we know for certain. Digital technology has opened the floodgate to electronic commerce. And electronic commerce has changed buying behaviour faster than anyone believed it could. E-commerce has taken hold. Online sales are exploding. The Web and electronic commerce already have begun to spawn whole new global businesses-e.g. Amazon.com, E*Trade, eBay. What we see is nothing less than the dawning of a global "digiconomy"- a new form of global distribution and sales that bypasses bricks and mortar and the traditional infrastructure usually associated with the marketing of goods and services.