Marketing Plan Myths Revealed
Just do a search for the term marketing plan and you are likely to be faced with approximately 9 million page results. Not only that, but if you go into some of the results you will find differing terms and differing opinions on how to develop the best one for your small business. It can all be a little confusing and could be one of the reasons why you do not have a marketing plan for your small business. Before we look at the myths, it should be noted that just having a marketing plan will not guarantee success. It is the quality of the plan and importantly the implementation and tracking of the plan that will show you whether you are achieving your goals.
7 Massage Marketing Tips
The following are 7 ways to grow and improve your therapy business. Some of these methods are extremely simple but can give you powerful results. 1. Send a thank-you postcard or email to your customer. People love thank yous and you will get more repeat visits and referrals. 2. After the session ask your client if they would like to book another session. This is a simple and effective way to boost your sales. 3. Offer gift-certificates - You could do a 'buy 1 get 50% off'. Even though you will make slightly less per session, some people will give certificates to their friends and they may become long-term customers.
Top 5 Tips for Marketing In a Recession
Are we in a recession? Maybe we are - and maybe not. But as a marketer, you need to be prepared for the worst. Here are five tips for what you should do in a recession. 1. Spend smarter - Spend more Huh? Did you read that right? It may sound counter-intuitive, but during a recession, you should be ramping up your marketing budget. During a time when most companies are cutting their marketing and advertising, you can gain market share by being more aggressive in your marketing. Just make sure you spend your dollars on the right marketing tools that will boost your return on investment. If you're not already taking advantage of the power of the internet for sales presentations or product demos, now is the time to take the plunge.
Are You Capable of Growth
Is your company capable of organic growth? According to an IBM Business Consulting Survey, 80% of the CEO's surveyed identified growth as their number one priority, however 90% of those CEO's believe their companies are not capable of growth because they are neither responsive to the changing conditions nor nimble enough to pursue new markets. When our US manufacturers were threatened by a low cost global workforce, we reengineered our operations and became more efficient or more capable to compete. If we want to increase our growth capability perhaps we need to reengineer how we sell and market!
Latino Market Research
The Latino of Hispanic population in the United States is growing by leaps and bounds, almost every passing day. In fact they constitute around 14 percent of the total population of the U.S, making them critical to the marketing plans of any large corporation. Latino market research is something that is being carried out for this very reason by almost every company these days. These research statistics are needed for devising the proper marketing and advertising strategy aimed at the Latin American population in the U.S. Latino market research has helped marketers overcome several barriers. For instance till now they were always apprehensive about the ways in which they could target the Hispanic population.
Hispanic Focus Group
There is a huge Hispanic population living in the United States of America. Large corporations have woken up to the reality that they no longer can afford to ignore this particular group. This is the reason why many of them are coming out with specific marketing and promotional strategies aimed at this particular target audience. The reasons for the marketers not focusing on the Hispanic population till now are many. For one they felt that language of communication may be a problem. Then there were others who felt that although all of them can be termed as coming from Latin America, they are actually from different countries and therefore may have different core values.
Hispanic Market Research
For many years large corporations operating out of the United States of America were not paying proper attention to the proper strategies that were needed to target the large Hispanic population in the country. This is no longer the case these days. Hispanic market research is something that is being carried out by almost every large corporation nowadays. All of them have gradually realized the importance of this ethnic group of the population to their overall sales and therefore profits. Hispanic market research assumes importance since their population consists of over 50 million people, which is not a small number by any stretch of imagination.
Corporate Gifts for New Hires
When it comes to hiring new talent for your team, there are several ways to go about things. You can hire someone and hope that they fit in well, and let their managers take things from there, you can make them feel welcome with personal attention and possibly even a small gift to welcome them to the team, or you can leave the orienting to them and hope for the best. When these options are presented, you can bet that most new hires are looking for a warm welcome and hoping for an environment in which they feel comfortable, and while an expensive gift for every new hire is out of the question, something thoughtful as a "welcome aboard" might be just the thing to build a reputation for your company as an attractive place to work, allowing you to find the right new hires and the best talent in the future.
Corporate Gifts for Retiring Employees
When people think of handing out corporate gifts, they tend to think of rewarding hard working employees, fostering loyalty, congratulating employees, and giving special gifts to retain special customers. Giving gifts to employees who are retiring might sound like it is a little counter productive since the employee will be leaving and you will not have further need of his or her loyalty. In addition to being the kind and generous thing to do, however, offering corporate gifts to retiring employees can be of a benefit to the employer if it is done with proper pomp and ceremony in front of the rest of the company or at least the department.
Beer Mugs and Candy as a fun Corporate Gift
When it comes time to celebrate, there are plenty of people who think of alcohol first. People will go to the local bar or lounge for everything from celebrating a relationship to celebrating a promotion to celebrating a birthday, making drinks like beer a staple to all of the best partying in many social circles. At work, beer is not an option for your employees, nor should it be, however the traditional way of celebrating does not have to go totally unrecognized, either. If you have employees who appreciate the use of alcohol for celebration, then a nice beer mug might be the perfect corporate gift to recognize accomplishments, thank them for their hard work, or otherwise tell them that the entire company is celebrating their good fortune with them.